DigitalPass developed an exciting Online Redemption Program exclusively for Faysal Bank Credit Card holders. Unlike traditional redemption of points-based rewards using a catalogue and calling the bank’s helpline to redeem points on a product; DigitalPass made this process incredibly convenient and exciting for Faysal Bank Customers by opening the doors of 1,600 brand partner outlets for redemption of Faysal Bank Credit Card points. Incepted in 2005, this program runs seamlessly today and is highly valued by Faysal Bank and its cardholders.
- Over 173,000 cards hosted
- On average 17 million points awarded per month
- Average redemption rate of 65% per month