We successfully initiated an effective cross platform synergy between PSO, UBL for a unique Online Redemption program called UBL Road Miles. This one of its kind program, offers fuel as a reward to valued customers of UBL Credit Cards and allows them to redeem their points earned on UBL Credit cards against a diverse range of fuel products at PSO forecourts.
Key Facts:
- Over 290,000 cards hosted
- On average 3 million points awarded per month
- Average redemption rate of 84% per month
