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UBL Road Miles

May 15, 2017admin

We successfully initiated an effective cross platform synergy between PSO, UBL for a unique Online Redemption program called UBL Road Miles. This one of its kind program, offers fuel as a reward to valued customers of UBL Credit Cards and allows them to redeem their points earned on UBL Credit cards against a diverse range of fuel products at PSO forecourts.

Key Facts:

  • Over 290,000 cards hosted
  • On average 3 million points awarded per month
  • Average redemption rate of 84% per month

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